Senior Marketing Manager - Trade & Consumer Marketing

About the Job:

• Job Title: Senior Marketing Manager (Trade & Consumer Marketing)
• Department: Marketing
• Reports to: Marketing Director
• Work Setup: WFH with occasional onsite meetings
• Employment Type: Full-time

Role Summary:

The Senior Marketing Manager (Trade & Consumer Marketing) leads integrated brand growth by driving both trade marketing excellence (in-store + key account programs) and consumer marketing (demand generation, campaigns, and brand building). This role owns the development and execution of market‑ready plans that increase sell‑in, sell‑through, and share, while strengthening brand equity and customer loyalty across channels (modern trade, general trade, pet specialty, and e‑commerce, where applicable).

Key Result Areas (KRAs):

Trade Marketing Strategy & Execution:

• Build and execute the annual trade marketing pla...