Senior Marketing Manager

Beyond The Vines (BTV) is a multidisciplinary design studio based in Singapore, with physical and online retail presence in Singapore and the region. We’re looking for a Senior Marketing Manager, SEA to lead marketing strategy and execution across our key SEA markets. You’ll be responsible for translating BTV’s global brand direction into commercially effective, locally relevant marketing strategies across SEA. The ideal candidate is both strategic and hands-on, with regional marketing experience in retail, lifestyle, fashion, or consumer brands. You'll be comfortable balancing brand-building with commercial performance while driving marketing initiatives across SEA.

Responsibilities include:

SEA Marketing Strategy & Planning

• Develop and own the annual and quarterly marketing strategy across SEA.
• Translate BTV’s brand direction into market-specific marketing plans based on retail presence, e-commerce performance, customer behavio...