Senior Marketing Manager (Retention)

An established organisation is currently recruiting a Senior Marketing Manager (Retention) to join their Marketing team for a 6-month maternity cover. The Senior Marketing Manager will be responsible for leading a marketing function in charge of driving growth from the customer base, acting as the strategic and hands-on lead to drive customer lifetime value across individual, corporate, and intermediary audiences.

Key Responsibilities for the Senior Marketing Manager:

Strategy & Lifecycle: Develop and deliver the customer retention strategy across key audiences, owning marketing across onboarding, upsell, cross-sell, and dormancy.
Product Support & Readiness: Partner with product, propositions, and digital teams to support new launches, ensuring customers understand, adopt, and engage with new propositions.
Performance & Leadership: Own retention performance measurement and reporting, while line managing and developing a high-performing team.

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