Senior Manager_Performance Marketing (Amazon Ads)

Talasha has been mandated to hire a Sr Manager- Performance Marketing (Amazon Ads) for an Amazon reseller that is the marketplace leader for more than 600 sub-categories. This is a role that will own the Performance Marketing P&L on Amazon USA and will supervise performance marketing & category teams

Responsibilities-

• Build & own a robust performance marketing strategy for amazon PPC campaigns in USA (amazon.com)
• Deliver the ROI/ROAS targets & own the performance marketing P&L
• Partner with the leading marketplaces to create competitive Joint Business Plans, DSPs, etc
• Brief the creative team with a strong conversion lens, translating data into sharper hooks, formats, offers and audience angels
• Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
• Build and maintain a live p...