Senior manager, next best offer (Winnipeg)

Responsibility & Accountabilities

Bridge Business Strategy to Decisioning Execution

Act as the business‑lead on projects that advance our capabilities to deliver an ecosystem that enhances marketing effectiveness across all channels, including emerging channels.

Act as key connector across MarTech teams: Data & Analytics, ML/AI decisioning teams, Technology and Marketing Operations.

Help evolve capabilities such as real‑time signals and intent capture, and rules‑based + AI‑driven decisioning frameworks.

Contribute to the design and evolution of customer decisioning processes, including trigger identification, offer and action prioritization, and contact and engagement policies.

Work closely with marketing operations and technology teams to operationalize decision logic within execution platforms.

Advocate for closed‑loop measurement and continuous optimization.

Enable Personalized Customer Experiences

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