Senior Manager - Marketing Analytics and Effectiveness

The Senior Manager of Marketing Analytics & Effectiveness leads a high performing team responsible for delivering advanced analytics, measurement frameworks, and strategic insights that optimize marketing performance across the enterprise. This leader sets the vision for marketing effectiveness, elevates data driven decision making, and ensures analytical excellence across campaign measurement, attribution, segmentation, and ROI optimization.

As a people leader, this role cultivates a highly engaged analytics organization through coaching, talent development, and best in class analytical standards. The Senior Manager partners closely with senior marketing, product, finance, and enterprise analytics leaders to translate business priorities into actionable measurement strategies that maximize marketing impact and accelerate growth.
 

Essential Functions