Senior Manager, Marketing Acquisition Strategy [12 Month Contract]

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• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

• Accountable for planning, deploying and measuring marketing and communication strategies to achieve customer acquisition targets for Credit Cards and Unsecured Lending products.

• Leverages deep product expertise, and results based marketing levers to achieve quarterly acquisition targets, for priority business lines/partnerships.

• Develops and executes an integrated marketing plan and tactics to drive customer acquisition. Primary marketing areas of ownership include (but not limited to): email marketing, targeted advertising, sales promotions, direct mail, and branch marketing. 

• Unites all stakeholders around a unified visual brand and creative excellence, using results, and marketing expertise to ensure...