Senior Manager, Lifecycle Marketing & Loyalty

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world‑renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature‑based experiences, green public spaces and an eco‑friendly resort.

Lead Mandai Wildlife Group's transformation from a traditional paid membership and campaign‑led marketing model into a customer‑centric growth organisation. Own the enterprise Customer Lifecycle & Loyalty Strategy by leveraging Apollo (Salesforce Data Cloud and Marketing Cloud), Athena, CIAM/MyAccount and AI to design omnichannel customer journeys, develop Mandai Rewards, maximise Customer Lifetime Value (CLTV) and realise the business value of Mandai's...