Senior Manager, Influencer Marketing

About the Role

The Senior Manager, Influencer Marketing is a key role on the brand marketing team, responsible for designing and executing Athleta’s influencer marketing strategy. As an internal expert, the Senior Manager will spearhead the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to uncover opportunities. Collaborating closely with the organic social and broader marketing teams, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand’s strategic vision.

What You'll Do

Develop comprehensive influencer strategies and campaigns for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives, drive brand awareness, foster engagement and loyalty.

Partner closely with our influencer agency-of-record, serving as the primary point of contact across all campaigns end-to...