Senior Manager, Experiential Marketing

Responsibilities

• Own the annual events strategy across Collaborative and the full field marketing calendar
• Build and evolve the events function including program architecture and vendor partnerships
• Manage the Experiential Marketing budget and ensure measurable ROI
• Lead end-to-end planning and execution of the annual flagship customer conference
• Oversee a portfolio of 40+ field events, roundtables, and partner activations
• Manage and develop a team of direct reports and contractors
• Define KPIs and report on pipeline influence and attendee engagement

Requirements

• 8–12 years of experience in event, experiential, or field marketing
• 3–4 years of experience managing a team
• Proven track record leading large-scale B2B events (1,000+ attendees)
• Experience with budget ownership and ROI tracking
• Proficiency with Salesforce, Swoogo, ClickUp, or similar tools