Senior Manager Digital Messaging Strategy

Shape the future of digital marketing at Loblaw Digital as a Senior Manager in Toronto. Craft personalized messaging strategies that ignite customer engagement across channels like email and SMS.
In this pivotal role, you will lead the Shopping & Post Purchase Digital Messaging pod, focusing on optimizing communications for major brands such as PC Express and Shoppers Drug Mart. Your insights into customer behavior will steer the development of effective automated campaigns and nurture a high-performing team.
Key Responsibilities:
• Drive customer engagement through targeted messaging
• Develop behavioral-based triggers for communications
• Collaborate with internal teams for campaign implementation
• Analyze campaign performance to refine strategies
• Foster a culture of innovation and data-driven decision making
Requirements:
• 8+ years managing digital messaging channels
• Proven leadership with 3+ years of people management
• Proficient in Salesforc...