Senior Manager Customer Engagement.NEO - MBP.Retail Banking Group RBG-MBPKLTD

The Customer Engagement Manager is responsible for designing, executing, and optimizing customer engagement campaigns across multiple channels. This role requires strong collaboration with cross‑functional teams including Marketing, Analytics, Compliance, and Technology to deliver personalized, data‑driven and compliant campaign strategies that enhance engagement, drive business outcomes.

Campaign Planning & Execution

• Support end‑to‑end campaign planning and own execution of customer engagement campaigns aligned with individual business strategy.
• Contribute to development and implementation of engagement strategies tailored to different stages of the customer lifecycle (onboarding, activation, retention, cross‑sell).
• Use behavioral and transactional data to trigger lifecycle‑based communications.
• Enhance customer engagement through timely and relevant communications:
  • Align campaign objectives with overall deposit pro...