Senior Manager, Creative Campaigns at Fairstone

Shape the future of marketing at Fairstone Bank as the Senior Manager of Creative Campaigns. Lead the development of compelling content for Walmart Rewards Mastercard with a focus on customer retention.
You will be an essential part of the Cards Marketing team, guiding the creation and execution of communications across multiple channels including email and SMS. This role requires collaboration with diverse stakeholders to align strategies and drive performance toward key engagement and retention goals. Your efforts will ensure campaigns resonate and engage customers effectively.
Key Responsibilities:
• Develop creative briefs and content for customer engagement
• Oversee omni-channel campaign execution
• Collaborate with internal teams for segmentation and personalization
• Implement test-and-learn strategies to enhance creative outcomes
• Translate campaign performance into actionable strategies
Requirements:
• University degree in marketing or related fiel...