Senior Manager, Brand Resort

Develop and execute marketing strategies to attract foot fall and generate revenue in the property Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross selling efforts with the respective business units With the Brand Marketing Directors guidance, develop strong go-to-market strategies for Brand campaigns Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign-ups (i.e. brand led retail partnerships, etc.) Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand Marketing Director Leverage on existing promotions and strategize efforts to encourage membership sign-ups Serving as a strategic partner among the business units, providing data, insights, and marketing recommendations for brand resort tactical and thematic efforts Work closel...