Senior Manager Brand Marketing

The Senior Manager Brand Marketing is the primary owner of the theme park/attraction(s) brand(s) and is responsible for the development, continuity, IP usage, content creation and foundational brand standards across all internal and external communication. They will act as a dual gatekeeper for brand assurance alongside the Head of Creative Services for all Miral brands, including brand development via the external creative agencies and supporting all marketing initiatives and operational requirements for all the brands.

Job Scope

Marketing, Campaign, IP Management

• Plan and execute communications and marketing campaigns across all channels (owned, earned, paid) with a key focus on achieving positive return on investment against campaign spend. Work alongside the Head of Creative Services to curate a full roll-out/adaptation of the creative across all mediums, ensuring each execution meets the creative objectives and all assets delivered on time. ...