Senior Manager: Brand & Corporate Identity

Job Summary

Lead the strategic definition, governance, and continuous evolution of Absa’s corporate identity and integrated brand design system, ensuring a distinctive, future‑fit brand that strengthens competitive positioning and drives enterprise value. Act as custodian of brand integrity, driving consistency, coherence, and impact across all markets, platforms, and touchpoints.

Key Accountabilities

• Build, maintain and evolve the corporate identity for Absa Group Limited through guidelines, toolkits, and training via our brand masterclasses platform.
• Define, evolve and govern Absa’s corporate identity, visual language and integrated design systems through robust guidelines, toolkits, and frameworks.
• Monitor market, cultural and design trends across Africa and the competitive landscape, translating insights into continuous brand refinement and innovation.
• Develop scalable, user‑friendly assets and processes th...