Senior Growth Media Strategist

**Company description**

We are the ROI Agency, a global media agency with presence in multiple markets around the world. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business We are a people first agency. We believe in cultivating relationships with our partners and our teams. Passionate teams lead to positive business results. We Believe Magic happens when we work together. We brainstorm, interrogate and push the boundaries to deliver new opportunities and solve complex challenges.

**Overview**

**Role purpose**

Owns the strategic media answer. Defines where growth will come from, what audience or behaviour must change, what JTBD media must solve, and what strategic principles should guide the media response.

**Scope of role**
• Strategic interpretation of client briefs
• Category and competitive analysis
• Growth source definition
• JTBD refine...