Senior Executive, Media Planning & Performance

Job Purpose

To support the Media Strategy & Performance Manager in executing data-driven media strategies across digital and offline channels to drive lead generation, sales conversion, and marketing ROI.

The role is responsible for managing day-to-day campaign planning, agency coordination, performance tracking, and optimisation to ensure operational excellence and achievement of project KPIs. The Senior Executive will also assist in implementing new media technologies and CDP-driven activation strategies to enhance targeting precision and overall marketing effectiveness.

Accountabilities

Media Planning & Campaign Execution

• Support the line manager in developing and executing integrated media strategies across digital and offline channels (Google, Meta, TikTok, Programmatic, OOH, print).
• Review media proposals and elevate strategic matters when required.
• Manage end-to-end execution of assigned campaigns, ens...