Senior Digital Marketing Specialist | Emirati Talent

Senior Digital Marketing Specialist | Emirati Talent | MAF LifeStyle | Head Office

The Senior Digital Marketing Specialist is responsible for executing and optimizing integrated digital marketing campaigns that drive customer acquisition, engagement, website and store traffic, and online conversions. Working within a data-driven team, the role collaborates closely with cross‑functional stakeholders to align digital marketing initiatives with business objectives and deliver a seamless, customer‑centric experience across all digital channels.

Role Profile

Plan, launch, manage, and optimize end‑to‑end paid digital marketing campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta, TikTok, and Snapchat to achieve customer acquisition, engagement, and revenue objectives.

Monitor and optimize campaign performance through bid management, audience segmentation, creative testing, budget allocation, and performance analysis...