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Senior Digital Marketing Data Analyst (Hybrid)

American Family Insurance - Corporate

Madison, WI, United States Full-time July 20, 2026
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Vacancy Description

The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement strategy and performance insights for Amfam.com and related digital experiences. You will be responsible for leveraging web analytics (primarily Google Analytics/GA4) and e-commerce performance data to inform decision-making, optimize customer journeys, and drive measurable business outcomes. You will leverage your analytical skills, digital measurement expertise, and business acumen, with the ability to translate data into actionable insights that improve conversion, engagement, and overall digital performance. You will report to the Senior Manager, Marketing.

In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.

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