Senior Digital Channel Strategist

**Req Number** 178450

Job Description
Designs and implements cross-channel digital marketing campaigns. Develops creative strategies and affiliated programs to promote the organization's products and services through digital channels.

Job Responsibility

+ Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels.
+ Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process.
+ Guides the design of digital experiences across the path to purchase from.
+ Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
+ Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
+ Develops website graphic designs and layou...