Senior Demand Generation Manager

Senior Demand Generation Manager

Salsify is seeking a Senior Demand Generation Manager to lead pipeline generation efforts for our growing B2B manufacturing and distribution business. This role will develop and execute integrated marketing programs targeting manufacturers and distributors across a wide range of industrial sectors.

What You’ll Do

• Own demand generation strategy and execution for Salsify’s B2B manufacturing and distribution segment.
• Develop and manage integrated campaigns across digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account‑based marketing (ABM).
• Continuously test and refine the demand mix, doubling down on what converts and retiring what doesn’t to build a repeatable engine.
• Build programs that target key buyer personas within manufacturing and distribution organizations.
• Partner with Product Marketing to create resonant mess...