Senior Data Analyst - Digital (Customer Insights & Analytics)

**OVERVIEW:**

**Senior Data Analyst on the Domain Analytics Team, part of M&T’s Customer Insights & Analytics Organization.**

We provide analytical insights that empower Marketing and Digital Product organizations to drive business growth, strengthen customer relationships, and accelerate digital adoption.

**Our work spans:**

+ Experimentation & Measurement – Designing and analyzing tests to optimize customer acquisition for Retail and Business Banking segments.

+ Cross-Channel Analytics & Attribution – Understanding how customers interact across channels and identifying what drives engagement.

+ Digital Journey Analytics – Uncovering insights from web and app behaviors to improve customer experiences.

+ Digital Product Enablement – Partnering with product teams across the development lifecycle to support new feature launches with data and performance measurement.

+ Data Products & Ad-Hoc Analysis – Building dashbo...