Senior Business Analyst

The Business Analyst, Omnichannel Enablement supports data-driven healthcare marketing initiatives by translating client and stakeholder needs into clear requirements, solution plans, and delivery-ready documentation. This role partners across Strategy, Client Services, Project Management, Technology, QA, Analytics, Media, and CRM teams to define practical solutions for omnichannel campaigns and digital programs. Success in this role is measured by the quality of requirements, clarity of solution approach, and reliable delivery support across project timelines.

What You’ll Do

• Create and maintain business requirements documentation, for CRM, data integrations,, direct marketing, campaign operations and omnichannel programs.

• Partner with Technology, QA, Analytics, Media, and Project Management teams to align requirements with test plans, data tracking, KPIs, and delivery timelines.

• Lead and sup...