SENIOR BRAND COMMUNICATIONS EXECUTIVE

An integral member within Brand Communications team, your role directly impacts PEDRO's brand reputation while your day-to-day effort is key in maintaining consistent awareness for PEDRO main and capsule product launches. You will also be involved in shaping PEDRO's corporate profiling framework which will include working closely with Charles & Keith Group Communications team as well as play a role in communicating brand-level sustainability efforts. As part of the branding team as well, your role will be to assist with activating Brand Governance and maintaining Brand Guidelines in all external communications.
Responsibilities Consumer PR Working closely with key markets e.g. SG, US, Taiwan and APAC to ensure consistent coverage in relevant fashion publications
Liaising directly with Singaporean and global media for publication coverage.
Crafting key product narratives and accompanying assets
Identifying and engaging international influencers to co-create and deliver brand...