Senior Analyst-Data Analytics

Senior Analyst-Data Analytics

Gurugram, HR, India(Hybrid)

**Job Description**

The ‘Prospect Direct Mail Analytics’ team is part of the Analytics, Investments and Marketing Enablement (AIM) team within Global Commercial Services Marketing, American Express. AIM team is responsible for targeting, acquiring, engaging, and retaining commercial customers over online and offline channels and delivering world-class analytics, insights and data products for the Global Commercial Services (GCS) business. In this role, the incumbent will lead the Prospects Direct Mail Analytics team within AIM.

Purpose of the Role: The Analyst will own the end-to-end analytics required for executing Commercial Prospects Direct Mail campaigns and would be responsible to profitably drive growth in commercial acquisition and charge volume through the Direct Mail channel. The Analyst will be challenged with designing and creating world class prospect marketing analytics solutions ...