Senior Analyst, Customer Marketing (Proprietary Cards & Membership Rewards)

Job Description
The successful candidate will be responsible for Proprietary Cards & Membership Rewards Marketing: developing annual plans to deliver ICT Canada Customer Marketing objectives, including marketing / operational excellence, customer relevance, scalable engagement and healthy returns on non‑acquisition investment. The successful individual will execute the marketing plan, and will align and coordinate across IIS stakeholder teams on the investment plan, expected outcomes, and post‑campaign performance analysis. This team will work in close partnership with non‑acquisition investment stakeholders to align plans, develop and execute marketing strategies, and measure their effectiveness to optimize impact and efficiency.ResponsibilitiesDevelop annual customer marketing plan, bringing along key stakeholders to ensure enterprise objectives are met.Deliver flawless execution of the marketing plan, with a step‑up on controls and marketing excellence to meet our regulatory and ...