Senior Account Manager

Responsibilities

• Driving initiatives and overseeing the execution of campaigns
• Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
• Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
• Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
• Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
• Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
• Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
• Developing creative briefs and assigning to designers and copyw...