SEM Specialist

Job Description
Insight Global is looking to add a SEM Account Manager to join their client’s Search Engine Marketing (SEM) team. This person will be responsible for the development, execution, optimization, and reporting of paid search campaigns across platforms including Google Ads (Search and Performance Max), Microsoft Ads, TikTok Ads, and emerging AI search channels such as ChatGPT Search.
They will create, launch, manage, and optimize paid search campaigns, ensuring performance aligns with client goals, budgets, and key performance indicators. They will be responsible for monitoring campaign pacing, conducting keyword research, developing strategic keyword lists, writing and testing ad copy, tracking and analyzing performance metrics such as CPA, ROAS, CTR, and conversion rates, and identifying opportunities to improve return on investment. This individual will also prepare and present both internal and client-facing performance reports, provide data-driven recommendations,...