Segment Marketing Manager

Description

The B2B Segment Marketing Lead is responsible for developing and executing comprehensive marketing strategies for their assigned industry/vertical. This role entails leading a team of segment managers and analytics professionals to drive demand generation, achieve marketing qualified lead (MQL) and pipeline targets, and optimize marketing programs. The B2B Segment Marketing Lead collaborates with content marketing and other B2B stakeholders to align efforts with organizational goals, ensuring effective execution across the entire marketing funnel from awareness to conversion and use.

DUTIES AND RESPONSIBILITIES:

Strategy Development:

Deeply understand the customer segment and business challenges to create targeted marketing strategies that support business objectives.

Identify and leverage new customer insights and behaviors to drive Globe's purpose and strategic direction.

Align segment-specific st...