Vacancy Description
Search & Performance Lead
Location: San Mateo, CA (hybrid; remote considered West Coast only)
This role serves on the Performance Media team, working alongside the Search Lead to shape PlayStation’s global performance media strategy across the portfolio.
Responsibilities
- Manage the day‑to‑day relationship with the paid media agency to ensure high‑quality execution and delivery against business objectives.
- Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
- Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
- Monitor campaign performance, identify optimization opportunities, and make data‑driven recommendations to achieve business goals and KPIs.
- Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performan...
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