Scientifique de données, analytique marketing

Summary

We are looking for a Data Scientist, Marketing Analytics to join our team. In this role, you will be responsible for leveraging sales, marketing, and behavioral data to analyze and optimize marketing activities. This position will support a portfolio of marketing projects including marketing mix modelling, causal impact analysis, predictive modeling for customer acquisition and retention, lifetime value analysis, and more.

Key Responsibilities

• Develop and maintain mathematical models to guide strategic business planning and marketing
• Develop and maintain continuous training predictive models for customer acquisition/retention
• Conduct statistical experiments to support a knowledge hub for strategic marketing insights
• Analyze, interpret, and present findings and recommendations to cross-functional business teams
• Collaborate with brand, marketing, and technical teams to translate business needs ...