Retail Media Strategist

Responsibilities

• Define and execute Walmart Connect channel strategy, including campaign structure and budget allocation
• Own hands-on execution across Walmart Connect campaigns including setup, trafficking, and optimization
• Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP
• Monitor performance daily and optimize against KPIs such as ROAS, CPA, and CTR
• Develop channel-specific playbooks and training materials for internal media buyers
• Establish reporting frameworks and dashboards to track performance
• Partner with cross-functional teams to ensure integrated campaign execution

Requirements

• 3+ years of experience in paid media
• Direct hands‑on experience in retail media networks (Walmart Connect strongly preferred)
• Proven track record of in‑platform campaign execution and optimization
• Strong understanding of retail media KPIs, attri...