Retail & Consumer Activation Manager, Singapore

The Retail & Consumer Activation Manager is responsible for developing the overarching strategies to drive sales growth and brand awareness for our retail business - The Macallan House and all other brands’ (Estate Brands) new product launches and initiatives in Singapore.

The role is required to elevate and drive cohesive brand marketing to achieve best-in-class event execution and implement an integrated marketing plan designed to recruit new consumers, drive sales conversion and stronger ROI through regular programming and partnership engagements.

Job Description

• Provide leadership and direction from strategy development to campaign execution.
• Identify potential partnerships for The Macallan House and lead relationship management with collaborators.
• Lead alongside with Boutique Manager to expand capability and integrate end to end tracking to drive retail sales performance.
• Develop and execute meaningful activities, progra...