Retail Brand & Content Strategy Lead

MyTOWN Shopping Centre invites a Senior Executive, Brand & Content to lead integrated marketing and content strategies across channels, enhancing brand equity and shopper experience at MyTOWNKL Kuala Lumpur. The role sits in Marketing & Communication and focuses on driving traffic and tenant engagement.

You will develop campaign concepts, manage content calendars, coordinate with designers and external agencies, and partner with IKEA to strengthen destination positioning.