Remote Digital Marketing Lead at Principles

Drive impactful digital marketing with Principles as a Remote Digital Media Lead. This role focuses on campaign strategy, analytics, and building robust paid media systems for nonprofit clients.
Reporting to the Strategy Director, this full-time position requires hands-on knowledge of platforms like Google Ads and Meta. You will oversee campaign launches, execute thoughtful media strategies, and optimize performance analytics. Candidates should have a passion for nonprofit work and a knack for effective communication.
Key Responsibilities:
• Create strategic paid media plans for client projects
• Launch and monitor campaigns on various platforms
• Analyze campaign performance and generate reports
• Collaborate with internal teams on project alignment
• Enhance paid media systems for efficiency and effectiveness
Requirements:
• Experience in managing and optimizing digital campaigns
• Knowledge of GA4, GTM, and digital tracking mechanisms
• Detail-orient...