Remote App Attribution & Growth Architect (Barcelona)

Overview

We’re looking for a MarTech specialist with strong expertise in attribution, tracking, measurement and growth analytics across mobile apps and web products. The ideal candidate understands how app and web marketing ecosystems work, including user acquisition, attribution, monetisation, tracking and performance measurement. This role focuses on measurement, tracking and infrastructure, not campaign execution.

Responsibilities

• Own and improve attribution & tracking across apps and web
• Maintain and improve measurement architecture for mobile (MMP‑led) and web (tagging / pixels / data layer‑led)
• Ensure app and web data connect cleanly where funnels cross channels (W2A, web‑to‑app, cross‑device journeys)
• Debug issues across the full funnel:
  • Apps: click, install, event, revenue
  • Web: visit, landing, tagfire, conversion, revenue / lead / signup
• Trace breaks across sources and teams, not...