Regional Social Media Specialist

Support in executing regional strategies and social media campaigns in the Southeast Asia region.

Key Accountabilities

• Work with social media agency and regional business units on the development and execution of social media strategies and content creation for new product launches.
• Implement social media amplification and affiliate marketing as part of integrated marketing campaign.
• Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion.
• Review and edit the contents for Meta, TikTok and LinkedIn platforms as well as executive profiles and Epson Singapore page on LinkedIn.
• Manage influencer marketing campaign and support media/influencer engagement events.
• Oversee video creation by social media/creative agencies
• Provide social media analysis in monthly reports.