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Regional Retail Media Lead – Hub

Diageo

bogotá, bogotá, distrito capital, Colombia Full-time July 27, 2026
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Vacancy Description

Job Description

Regional Retail Media Lead – Hub

Role Purpose

Lead the

Lead the end-to-end retail media strategy, planning and enablement across the Regional Hub, unlocking omnichannel growth through retailer ecosystems across all brands.

This role sits at the intersection of Media, Commerce and Customers , ensuring retail media is fully integrated into Connected Reach plans and commercial JBP priorities , while scaling best-in-class, data-driven, and compliant retail media execution across markets .

The Regional Retail Media Lead Is Accountable For

  • Driving retail media as a core growth driver (not a siloed channel)
  • Partnering closely with Commercial, Customer Marketing and in-market teams
  • Translating global frameworks into scaled, market-relevant execution
  • Maximising ROI, sales impact, and shopper conversion

Key Responsibilitie...

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