REGIONAL BRAND MANAGER, OTC

Overview

Summary The Regional Brand Manager (APAC) for OTC is the strategic architect of growth for the assigned crown jewel brands across the ASEAN region and the Philippines. Reporting directly to the Division VP for Regional Marketing , the Regional Brand Manager (RBM) will lead end-to-end brand strategy, harmonizing brand identity across diverse markets while optimizing the product portfolio for sustainable, long-term growth.

Responsibilities

• Brand Stewardship & Regional Identity: Define and enforce a unified brand identity, ensuring a consistent and powerful presence across the region. Own strategic plans that build long-term brand strength, sustainable market competitiveness, and consumer relevance.
• Regional-to-Local Orchestration: Develop hero regional campaigns and comprehensive toolkits designed for country-level localization. Serve as the guardian of the regional marketing mix, providing strategic inp...