Public Relations Manager at Fairmont Jasper

Enhance the guest experience at Fairmont Jasper Park Lodge as our Public Relations Manager. Utilize your media connections to elevate brand recognition and drive resort demand during this exciting transformation.
The ideal candidate will combine strategic PR execution with a passion for luxury hospitality. You will work under the guidance of senior leaders to develop compelling narratives and manage influencer collaborations. Your role will be crucial in maintaining our brand reputation and promoting our guest experiences through various media channels.
Key Responsibilities:
• Execute PR strategies aligned with brand positioning
• Cultivate relationships with media and influencers
• Host media and influencer familiarization trips
• Develop engaging press releases and promotional content
• Monitor online reputation and handle crisis communications
Requirements:
• 3-5 years in public relations within luxury hotels
• Established connections with travel media ...