Program Manager

Key Responsibilities

1. BTL Strategy & Lead Generation

• Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks, partnerships, referrals, etc.)
• Build scalable playbooks for high-performing BTL activities and roll them out across cities
• Continuously experiment and optimize BTL channels for quality and cost efficiency

2. On-Ground Team Management

• Lead and manage on-ground BTL Executives and BTL Managers across assigned cities
• Drive daily productivity, discipline, and execution rigor on the ground
• Ensure adherence to SOPs, pitch quality, and customer engagement standards

3. Funnel Ownership (End-to-End)

• Own the entire BTL funnel: Lead Generation → Sales Meeting → Order Conversion.
• Work closely with sales teams to ensure smooth handoffs and fast movement across funnel stages...