Product Specialist

As the Product Manager for the Micro Segment , you own the strategy, experience, and delivery of product initiatives that drive growth, engagement, and retention for micro users. You lead key app-based initiatives ensuring smooth transitions and strong adoption. You will ensure that all features are highly localized, simple, and tailored to their specific behaviors and constraints. In addition, you own enterprise MarTech and AdTech capabilities, enabling segmentation, targeting, and lifecycle engagement to support growth and monetization across users. You balance speed and simplicity while delivering measurable impact across acquisition, activation, retention, and engagement. You work closely with the commercial team, engineering, marketing, analytics, and operations to build intuitive, high-impact mobile-first experiences for the micro segment. You bring strong curiosity and passion for understanding micro sellers and emerging entrepreneurs, continuously finding ways to s...