Product Specialist

1. Product & Portfolio full life cycle management

• Build product positioning, target species/application priorities and value propositions, execute product strategy and roadmap by region/channel/species.
• Contribute to SKU-level decisions (launches, repositioning, upgrades, phase-outs) with structured analysis on volume, margin and competitive fit.
• Design product Go-to-Market strategy (marketing activity plan and promotional materials of PPT, brochure, manuals, videos, etc).

2. Market & Customer Insight

• Conduct market intelligence on the animal nutrition value chain: market sizing by species and region, growth drivers, competitor benchmarking, pricing dynamics and substitution risk.
• Translate Voice-of-Customer from key accounts (integrators, feed mills, pet food producers) and distributors into clear product, technical and service requirements.