Product Manager, Marketing Automation

Are you excited to architect and scale modern marketing automation ecosystems? As a Product Manager, Marketing Automation, you’ll drive the strategy and evolution of a data-driven engagement platform—leveraging Salesforce, Marketing Cloud, and Data Cloud to deliver highly targeted, event-driven communications across email, SMS, and WhatsApp

The Product Manager, Marketing Automation is responsible for the strategy, execution, and continuous optimization of outbound marketing communications across CFA Institute’s Marketing and Customer Experience function, enabling customer and prospect outreach for Membership, member societies, Education, and Research, Advocacy & Standards (RAS) business stakeholders. This role owns the product lifecycle for marketing automation capabilities, with a focus on scalable, data-driven email, SMS and WhatsApp execution using Salesforce, Marketing Cloud, and Data Cloud. The Product Manager, Marketing Automation will define the product...