Product Manager, iShopChangi

Key Responsibilities

1. Front-End Product Ownership

• Manage the roadmap for front‑end enhancements across iShopChangi Web and WeChat Mini Program, supporting continuous improvement of usability, design consistency, and customer satisfaction.
• Prioritise product initiatives based on customer impact, business needs, and technical considerations.
• Lead end‑to‑end delivery of front‑end features, from scoping and requirements to testing and rollout, by partnering with UX, project managers, technical solution leads, and QA.
• Ensure a seamless and consistent user experience across both iShopChangi Web and WeChat Mini Program channels.
• Monitor and analyse the checkout funnel, identifying friction points and opportunities to improve conversion.
• Collaborate with analytics teams to develop funnel dashboards and performance views.
• Drive initiatives to improve add‑to‑cart, checkout initiation, and purchase behav...