Personalization Strategy Optimization Specialist

Enhance digital engagement as a Personalization and Optimization Specialist. Lead the creation of personalized experiences with tools such as Adobe Target and marketing automation platforms.
This role requires at least 3 years of experience in web optimization and a deep understanding of personalization tactics. You'll be responsible for analyzing user behavior and performance data to drive successful strategies while collaborating with various teams to support project efficiency.
Key Responsibilities:
• Create and launch personalized experiences on digital platforms
• Analyze data for insights on user engagement
• Monitor and adjust personalization performance
• Oversee multiple projects in a dynamic setting
• Work with teams to ensure effective reporting and alignment
Requirements:
• Minimum 3 years with Adobe Target or similar platforms
• Bachelor’s degree in Marketing or related field
• Strong grasp of A/B testing and optimization tactics
• Analy...