Performance Specialist

About the Role
We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.
The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.
Key Responsibilities
● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding
strategy, ad creation, and tracking implementation.
● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engag...