Performance Marketing Specialist

Responsibilities:
- Manage the end-to-end process of ad campaigns, from setup and launch to monitoring and reporting. - Conduct continuous data monitoring and analysis to optimize campaign performance, targeting, and budget allocation. - Collaborate with the creative team to develop and test ad copy, visuals, and landing pages. - Stay abreast of platform updates and emerging trends in digital advertising to identify new opportunities for growth. - Provide regular performance reports to stakeholders, translating data into actionable insights and recommendations.
Requirements: - Proven experience in managing and executing advertising campaigns on platforms such as Google Ads and Meta Ads. - Strong understanding of the ad trafficking process, from creative submission to campaign launch. - A good sense of what makes ad creatives effective, with experience in A/B testing and creative optimization. - Excellent data analysis skills with the ability to interpret metrics, identify trends,...