Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate has experience in app marketing, paid media, social media management, and performance analysis, with a strong focus on driving user acquisition and maximizing ROI.
RESPONSIBILITIES

• Conduct market research to identify audience preferences, trends, and competitor activities.
• Develop and execute social media strategies aligned with business objectives.
• Plan, launch, and optimize paid media campaigns, with a focus on TikTok and Snapchat.
• Manage app marketing campaigns to drive user acquisition and engagement.
• Create, edit, publish, and manage engaging content across social media platforms.
• Monitor campaign performance and prepare regular reports on KPIs and ROI.
• Track SEO and website traffic metrics to support overall marketing performance.
• Collaborate ...